CPN Blog

More WOW Tips for Retaining Clients

In a previous post, I talked about marketing as two different processes: Retaining Clients and Attracting New Clients. For this article, I am going to keep the focus on retention. Why? Because a satisfied and loyal client is likely to give you more of their business and bring new clients through referrals to friends, neighbors …

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In the Stands or On the Track: Your Business Development Advantage

It’s fall and the height of football season. Our city is crazy about high school football games. Serious rivalries exist. Parents are actively involved attending games and tailgating. It’s just the place to be on Friday nights. One might ask – How does a Friday night football game relate to business development? I enjoy watching …

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Where’s the Money – Keep a Regular Billing Cycle to Keep the Money Coming In

By Peggy Gruenke, COO Godbey & Associates From a previous post, not only is an informed client a happier client – they also tend to pay on time and keeping on the theme of building great client relationships to build a profitable practice – if a client gets a bill each month and pays each …

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Where’s the Money – Managing the Expectation to Get Paid

By Peggy Gruenke, Owner – LawBizCOO A lawyer’s job is more than offering sound advice or making a persuasive argument. An important role for every lawyer seeking to improve their level of profitability is to manage expectations from intake through getting paid at the conclusion: 1. Expectations about service; 2. Expectations about how long it …

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Where’s the Money – Another Perspective on the Importance of Communication

The other day I was working on billing, accounts receivable and collections and I noticed a pattern which shed some light on our cash flow and receivables. I was able to identify 3 types of clients and how they pay their invoices. Type 1 – The client, who paid an original retainer which has now …

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